For over half a year I’ve been trying to pursue writing as a creative endeavor. You all know I currently work in content production and search engine optimization. It’s a fun job that I often explain to people as the crossroads of data analysis and creativity. Yes SEO is a very numbers based field, but writing content (at it’s core) is a very creative endeavor.

I’ve written about a lot of topics over the last year and a half of working this job. This includes

All of these topics are interesting to me enough, but they’re not what I actually want to spend my time thinking and writing about.

Reflecting on this, I remember just last week writing an article about How to Stop Feeling Like a Failure. Now, I don’t think this topic isn’t important, but it was such a slog. I didn’t want to write about tips and steps people could take to stop feeling like a failure.

Why am I saying this?

I view writing, whether it be for an SEO campaign or not, as a creative endeavor. That means I get paid for my creativity. However, I don’t always feel a great sense of creativity while writing a blog from a stack of keywords.

My point in writing this is to explain this concept;

There’s this idea in professional development that workplace education motivates employees. This is for a lot of reasons including upward mobility. There’s also a sense in which engaging with work as a way to develop personally and professionally is helpful.

All that to say, I feel like I’m in a creative rut. I’m not motivated while writing copy or articles right now, and I want to change that. So, I’m starting this little newsletter to hopefully give myself an outlet for developing my writing creatively.

This will likely not be a weekly letter but I’m not opposed to it.

Some letters will include recommendations or links to things I find interesting.

If you don’t want to get these occasional newsletters you can unsubscribe - I won’t be offended.

Anyway, that’s it for today. I’ll leave you with two more things.